What is Online PR?
Online Public Relations (Online PR) allows you to maximise the effectiveness of your current PR activities online. Whether you distribute content associated with a new brand launch or information pertaining to a great case study, Online PR can attract long term traffic with qualified interest to your website. Online PR is permanent.
The converse is also true, however, and many companies' reputations have been damaged by negative publicity. This is where Online Reputation Management (ORM) comes in.
Online PR works by distributing positive content along various web channels including blogging, press release and e-zine submission sites, discussion threads, social networking, RSS feeds and more.
Where does my PR agency fit in?
Findings from a recent Netimperative study indicate that 79% of the biggest global PR companies have yet to develop a set of online PR strategies that successfully publicise brands using new digital media (Aug, 2008).
One of the main targets of online PR strategies in the UK is Google, but most PR agencies lack the skills required to ensure that their offline PR initiatives are implemented properly online, so that they can achieve maximum coverage in all the internet search engines.
MediaVision works in partnership with your PR agency to ensure your brand gets that cutting edge expertise when positioning content online.
Further Benefits of Effective Online PR Strategies
- Creating and Securing a Credible Brand
According to a recent report by Hitwise, a leading online competitive intelligence service, 88% of UK Internet searches performed in the first part of 2008 were for branded search terms; up from 65% in 2005. The report also stated that successful online marketing campaigns lead to a significant increase in the volume of searches for featured brands (Aug, 2008).
With so much brand-searching going on, it is very important to design, implement and maintain an Online Reputation Management strategy that secures your brand against possible negative press in the search engines.
MediaVision will work with you and your PR Agency, to identify the scale of negative exposure on the internet and create a public relations strategy that responds to negative publicity and actively demotes outdated negative pieces that currently affect your brand.
- Online PR is Completely Measurable
One of the benefits of Online PR is that it's cost effective when compared with traditional media. Not only can you reach a global market 24 hours a day, but MediaVision can also tell you exactly where and who your audience is. When working in partnership with an SEO consultancy company, you stand to gain a significant advantage in the search engine results pages, particularly with regards to your online PR management.
- Boost your SEO performance
All content distribution is linked back to your home site's web pages, which attracts valuable inbound visitors and links to your doorstep, and improves your standing in the search engine results pages. As part of our comprehensive bundle of search engine marketing services, we include the creation, distribution and monitoring of positive PR content online.
- Maximise coverage with Press Release Optimisation
A properly optimised press release will go a long way, and stay there. As online press is permanent, PR agencies have the opportunity to ensure that the all brand coverage on the front page of all the search engines is positive and remains so. Optmising press releases, so that they succeed in search is an art. MediaVision has the proven track record to make a success of your online PR campaigns.